Defining your audience is the foundation of any program, regardless of whether the goal is to create awareness, drive traffic, generate leads, or change behavior.
To truly understand your audience, BRG begins with foundational research. This includes information gathering and strategic analysis of existing programs, assets, audiences, and priorities, as well as external factors in the broader landscape and competitive marketplace. The audience research process identifies critical influences on brand positioning and uncovers the pain points, motivations, and demographic, geographic, psychographic, and behavioral characteristics of your audience.
Audience Research & Testing
Our audience research and testing services include:
- Quantitative & Qualitative Research
- Customized Surveys & Polling
- Focus Groups
- Brand Audits
- Market Segment Research
- Audience Analysis
- Message Testing
