Your brand creates recognition, fosters trust, and differentiates your organization. The right branding and communications program can build awareness and help your organization meet larger goals.
BRG helps brands connect to target audiences through trust, relevance, and authenticity. Our experience in brand development includes nonprofits, associations, corporate foundations and corporations – master brands as well as individual services/products or campaigns. We are adept at helping to form and shift perceptions about a brand, organization, issue, or population through message development and repositioning initiatives.
Brand Strategy
Our Brand Strategy Process
Brand development begins with foundational research, information gathering, and analysis of existing programs, assets, audiences, and competitors. We conduct discovery session(s) and interviews, target audience segmentation, and a landscape audit to identify competitors, like-minded organizations, and current/recent branding and marketing activities.
At the end of this process, BRG delivers a custom “Brandscape” analysis, which could include recommended top-level messaging/positioning, audience motivators, research summary, and more.
Our brand strategy services include:
- Brandscape Development
- Brand Architecture
- Brand Identity Creation
- Message Platform Development
- Launch Planning & Implementation
- Healthcare Marketing Strategy
