Strategic planning is the backbone of any successful communications program.
As such, we view our strategic planning services as the most important part of our engagement with our clients. From campaign-specific planning to mapping out a brand’s strategic direction and how communications should support broader organizational goals, this step lays the foundation for any program or campaign.
Strategic Planning
An Evidenced-Based Approach to Advance Your Vision
Because we recognize that strategic communications planning must advance a brand’s overall strategic vision, each assignment is customized. BRG takes an evidence-based approach to strategic planning, looking at external data and competitive research, as well as internal stakeholder insights to help determine the true opportunity and approach that will spark change and drive action among stakeholder audiences.
Using our comprehensive planning processes, our teams develop robust communications frameworks that serve as the foundation for organizational positioning and multi-year communications initiatives.
Our strategic planning services include:
- Discovery Sessions
- Facilitation
- Benchmark
- Analysis
- Audience Definition
- Competitive Analysis
- Opportunity Indexing
- Partnership Matchmaking
