BRG was on the ground in Nashville for ViVE, the annual conference of digital health executives. We are inspired by the many ways healthcare is embracing digital technologies to address pervasive challenges and improve care. Some of our observations from the Music City: The looming...
On the heels of its fifth consecutive year achieving double-digit revenue growth, BRG Communications (BRG) today announced the acquisition of Right Source Marketing, a healthcare content marketing agency. Mike Sweeney and Yvonne Lyons of Right Source have joined the agency’s leadership team and will help...
Your brand’s message needs to resonate clearly and consistently, whether you’re in a boardroom, at a conference, or executing a marketing campaign. Yet, many companies struggle with effectively identifying core messaging, communicating it and getting everyone aligned. Creating unified, effective core messaging is one of the...
BRG Communications is pleased to announce the promotion of Katy Frame to Vice President. In this position, Frame will continue to lead a diverse portfolio of healthcare communications clients, oversee award-winning programs and play a role in driving the agency's growth. "Katy excels at leading high-performing...
We’re still energized by our time at HLTH 2024! With 12,000+ attendees from across the healthcare ecosystem, hundreds of informative sessions and exhibits plus celebrity appearances and unicorns galore, the annual conference was a lively hub of networking and insights. BRG is already deeply entrenched in...
BRG attended ComNet24 late last month and were inundated with strong content and sessions about the communications landscape and how to communicate with purpose. One such session that stood out, led by the Ad Council Research Institute, was about the Trusted Messenger Study. This session...
Maximizing every data milestone takes planning and consistency. Looking broadly to the story behind the numbers offers opportunities to shape the narrative, drive change, and ultimately improve patient outcomes. By thinking ahead, telling compelling stories, and leveraging multiple channels, you can transform your data into...
Technological innovation continues to transform healthcare. As consumers become increasingly active and engaged in their healthcare, consumer technologies are assuming their place alongside traditional pharmaceuticals and medical devices as drivers of wellness. It’s therefore no surprise that the annual Consumer Electronics Show (CES) has become...
Thought leadership – demonstrating expertise in a specific industry, specialty, or topic – helps organizations and their executives establish credibility and gain trust. Creating a thought leadership platform not only serves as a strategic approach to building corporate reputation and executive visibility but also contributes...
No Breaking News? How to Capture Media Interest Without “Newsworthy” Content Breaking news stories dominate the headlines, making it challenging to capture media attention. However, successfully getting your content or spokesperson included in news stories, even without "breaking news," is possible with a strategic approach. Consider...
