Each March, the business community collectively celebrates women – marking International Women’s Day and Women’s History Month with tributes and issues-related content. As we turn the calendar page, BRG remains committed to keeping one “women’s issue” front-and-center all year long: women’s health. Why? Because not only...
Scientific sessions are a unique opportunity to build media relationships for your organization and experts. A strong media program can boost your brand and promote public understanding of scientific advances within your field. For more than 15 years, BRG has successfully managed press programs for...
Brands spend billions activating with influencers each year. As the marketplace becomes more crowded and competitive, marketers are challenged to create partnership opportunities that are unique, valuable, and authentic. BRG’s best practices for developing effective influencer pitches include: Do your Research: Become familiar with their...
Influencer marketing is a powerful tool that can help brands reach new audiences, generate leads, and drive engagement. However, not all influencers are created equal. Just looking at the size of their following is not enough to really know if the creator is the best...
Influencer engagement has quickly become an essential component of a comprehensive marketing strategy. In fact, the global influencer marketing market is expected to reach a record $24 billion this year. Before you pitch a partnership to an influencer, you need to have an understanding of...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text] As we near our 20th anniversary, team BRG is honored to be recognized amongst so many distinguished communications firms. We thank our wonderful clients that make homes and families safer, develop groundbreaking medical devices...
As we are all becoming more familiar with quarantined life and adjusting to working and schooling from home, there are still a great number of people within our communities who need our support in this new normal. In addition to updated research being published frequently about...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text] We are very proud of our founder and CEO, Jane Barwis for being recognized as a top woman in PR by PRNEWS. The PRNEWS Top Women in PR Awards, highlights supportive, creative and inspiring...
Social distancing and pressures to stay at home have already impacted businesses and communities nationally and globally. A recent Gallup survey shows that 72% of U.S. adults now say they are avoiding public places like stores and restaurants. And, an even larger percentage of Americans are avoiding...
In 2018, more than 1 million new people joined social media every day, with at least 50 social media channels ready to engage these new users. While it may seem like these numbers signal endless opportunities for a company to connect with its audience, that might not be the reality....
