Uncategorized

13 Mar Master Your Core Messaging: 5 Essential Elements for Clear & Consistent Brand Communication

Posted at 14:40h in Uncategorized

Your brand’s message needs to resonate clearly and consistently, whether you’re in a boardroom, at a conference, or executing a marketing campaign. Yet, many companies struggle with effectively identifying core messaging, communicating it and getting everyone aligned. Creating unified, effective core messaging is one of the...

22 Jan BRG Communications Promotes Katy Frame to Vice President

Posted at 15:28h in Uncategorized

BRG Communications is pleased to announce the promotion of Katy Frame to Vice President. In this position, Frame will continue to lead a diverse portfolio of healthcare communications clients, oversee award-winning programs and play a role in driving the agency's growth. "Katy excels at leading high-performing...

12 Nov Highlights from HLTH: What We’re Tracking into 2025

Posted at 22:20h in Uncategorized

We’re still energized by our time at HLTH 2024! With 12,000+ attendees from across the healthcare ecosystem, hundreds of informative sessions and exhibits plus celebrity appearances and unicorns galore, the annual conference was a lively hub of networking and insights. BRG is already deeply entrenched in...

12 Nov ComNet Takeaways: Insights on the Trusted Messenger in Health Communications

Posted at 19:45h in Uncategorized

BRG attended ComNet24 late last month and were inundated with strong content and sessions about the communications landscape and how to communicate with purpose. One such session that stood out, led by the Ad Council Research Institute, was about the Trusted Messenger Study. This session...

17 Dec Data Promotion Primer: 5 Proven Ways to Maximize Every Data Milestone

Posted at 21:38h in Uncategorized

Maximizing every data milestone takes planning and consistency. Looking broadly to the story behind the numbers offers opportunities to shape the narrative, drive change, and ultimately improve patient outcomes. By thinking ahead, telling compelling stories, and leveraging multiple channels, you can transform your data into...

01 Nov Mastering CES 2025: A Guide to Maximize Your Media Impact

Posted at 14:38h in Uncategorized

Technological innovation continues to transform healthcare. As consumers become increasingly active and engaged in their healthcare, consumer technologies are assuming their place alongside traditional pharmaceuticals and medical devices as drivers of wellness. It’s therefore no surprise that the annual Consumer Electronics Show (CES) has become...

10 Oct How to Create an Impactful Thought Leadership Platform

Posted at 20:39h in Uncategorized

Thought leadership – demonstrating expertise in a specific industry, specialty, or topic – helps organizations and their executives establish credibility and gain trust. Creating a thought leadership platform not only serves as a strategic approach to building corporate reputation and executive visibility but also contributes...

23 Sep Making Headlines Without Breaking News

Posted at 15:43h in Uncategorized

No Breaking News? How to Capture Media Interest Without “Newsworthy” Content Breaking news stories dominate the headlines, making it challenging to capture media attention. However, successfully getting your content or spokesperson included in news stories, even without "breaking news," is possible with a strategic approach. Consider...

06 Sep Are We Ready to Realize the Potential of Digital Health? Part 2

Posted at 15:03h in Uncategorized

Building Public Trust in Digital Health Solutions As explored in part one, as technology rapidly changes healthcare, digital literacy emerges as a social determinant of health. But lack of technical skill is not the only barrier to realizing digital health’s full potential. Embracing new technologies comes...

23 Aug Are We Ready to Realize the Potential of Digital Health? Part 1

Posted at 18:10h in Uncategorized

Advancing Digital Health Literacy for All As innovation speeds ahead, we must ensure it doesn’t leave users behind The pace of technological change is faster than it has been at any time in history. In healthcare, the promise of transformational technologies like digital therapeutics, wearable sensors,...