Portfolio

March of Dimes (MOD) tapped BRG to strengthen the organization’s position as the leading voice in infant and maternal health with the release of national reports and executive thought leadership. BRG collaborated with MOD to develop and execute a program showcasing the organization’s leadership in research and its critical role as both a convener of leaders in the space and a trusted authority on improving outcomes for moms and babies.

BRG worked closely with MOD to drive a sustained drumbeat of coverage and conversation around the organization’s leadership in maternal and infant health:

• Mined major research reports for national and local media story angles that showcased MOD’s expertise and innovation
• Elevated MOD’s Innovation Fund, which fuels new technology and breakthrough medical research
• Positioned MOD’s CEO, the first OBGYN to hold the role, as a national thought leader in health equity for mothers and infants
• Trained spokespersons, including Maternal and Infant Health Directors in local communities, to represent MOD in media coverage of significant data reports
• Secured national partnerships to extend the reach of media coverage and connect with Millennial women and policymaker audiences
• Activated influencers, including celebrities engaged with MOD’s network and healthcare providers

The Results

BRG’s efforts drove more than 3,000 media placements and 4 billion impressions, with coverage in Forbes, FOX News Digital, USA Today, Good Morning America, Nightline, STAT, and Scripps, among others. BRG helped train and leverage more than 70 spokespersons, resulting in over 70 interviews across the country. The team also secured strategic partnerships with key influencers as well as AP, The Skimm, Fierce Healthcare, and Politico, delivering a combined reach of 1.2M+.