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Two decades ago, the Heart Rhythm Society engaged BRG to boost visibility for its annual meeting and position the Society as the leading voice in electrophysiology (EP) research. BRG continues that work today, growing visibility year over year for a meeting that convenes more than 10,000 of the world’s clinicians, scientists, and researchers in cardiac pacing and EP.

How We Did It

• Found the science worth covering. Reviewed and identified newsworthy abstracts, then led development of all press materials, including releases and a newsworthy abstract packet for media covering the meeting
• Built the room. Drove media registration to ensure strong attendance, both onsite and remote
• Reached the right reporters. Conducted national consumer and trade outreach, building visibility across clinical and health outcome topics
• Ran the newsroom. Managed the embargoed press room and coordinated interviews with presenting physicians and HRS leadership

The Impact

For nearly 20 years, BRG has managed data promotion and media for the Heart Rhythm Society’s annual meeting, delivering consistent national and trade coverage and establishing the Society and its leadership as the definitive voice on heart rhythm disorders. Heart Rhythm 2026 alone delivered 37 interviews, 6,400+ placements, 5 billion+ impressions, 6 press releases, and 39 media registered, showcasing that even after two decades BRG continues to build on its momentum and push for more.