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For more than a decade, BRG has told Fisher House’s story: how the organization brings military families together in their most difficult moments. With a crowded news cycle around key military milestones and a need to stand apart from other nonprofits, BRG built an approach focused on strong, sustained media visibility while staying nimble enough to amplify every result.

How We Did It

• Led with real voices. Proactive, ongoing media outreach featured Chairman and CEO Ken Fisher, Foundation leadership, and, most powerfully, the families whose lives Fisher House has touched
• Aligned outreach to key moments in time. Strategic timing around national observances and Foundation milestones created outsized news moments
• Made every win go further. Amplification across bylined articles and social content, extended the reach and life of Fisher House’s story

The Impact

Over 10 years, BRG’s efforts have driven visibility among consumers, national leaders, and military-connected audiences alike, with 3.3 billion+ impressions across nearly 15,000 stories and almost 300 interviews in outlets including MSNBC, FOX, Bloomberg, Stars and Stripes, AP, CBS, Good Housekeeping, and The Hill. BRG provided strategic support around major milestones and breaking Foundation news, from the 2018 government shutdown response to the Bronx and 100th House dedications. Geotargeted digital advertising also drove a 1000x year-over-year increase in traffic to the Hero Miles webpage, helping the foundation grow a critical resource for its mission.