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As chronic disease, substance use disorders, and the long-lasting impact of COVID-19 strained the country’s health, the American College of Preventive Medicine (ACPM) turned to BRG with a clear mandate: elevate preventive medicine physicians as an essential, front-line answer to these mounting challenges. That’s where BRG came in, building “This Is Preventive Medicine,” an education campaign designed to build pride within the profession and awareness far beyond it.

How We Did It

• Let member voices lead. A survey of 2,000+ ACPM members surfaced challenges, misconceptions, and first-hand insight that shaped the campaign’s messaging
• Built it with the profession, not for it. Real-world physician insights fueled the story across every channel and setting
• Turned members into messengers. 100+ physician ambassadors across 30+ markets were equipped to speak confidently on everything from vaccine education to health disparities
• Played the long game. A multi-year initiative delivered tailored, turnkey materials so preventive medicine physicians could keep telling their story to policymakers, health systems, and the public

The Impact
The campaign gave preventive medicine a distinct identity and a national platform. BRG built a full campaign look, feel, and logo, backed by a messaging matrix tailored to the profession, providers, policymakers, and the public alike. That foundation came to life through video assets and user-generated content spotlighting ACPM members themselves — amplified nationwide by 100+ physician ambassadors giving the campaign a genuine, on-the-ground voice in communities across the country.