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Aetna Foundation, now part of CVS Health, called on BRG to build a renewed vision for its strategic giving and establish an ownable platform for the Foundation’s expertise. That’s where BRG came in, anchoring a national thought leadership program in one simple, startling message: zip code affects a person’s life expectancy as much as genetic code, and solutions need to reach at-risk communities where they live, work, pray, and play.

How We Did It

• Built credibility where medicine meets policy. Positioned the Foundation as a trusted voice aligned with Aetna’s renewed CSR commitment, funding, and community partnerships
• Moved fast on emerging issues. Engaged in real time on violence as a public health crisis, the opioid epidemic, the digital health divide, and vaccine hesitancy
• Put the Foundation’s point of view in front of the right audiences. Secured national perspective pieces that positioned the Foundation’s health equity mission with influential readers
• Opened doors to high-profile rooms. Brought the Foundation into invitation-only policy events and leading academic and research institutions

The Impact

BRG secured national perspective pieces on the Foundation’s health equity work in Fortune, CNN, Health Affairs, Essence, Ebony, the Chicago Tribune, U.S. News & World Report, and Modern Healthcare, along with additional local media coverage. The Foundation also earned a seat at invitation-only events including the Aspen Ideas Festival, The Atlantic, The Hill, HIMSS, and AHA HealthDataPalooza, plus events hosted by The Brookings Institute, The New York Times and Politico. BRG supported panel appearances at Harvard School of Public Health, the Brookings Institute, and the National Quality Forum, adding to the Foundation’s standing as a leading voice in the health equity conversation. Not only did this work help grow the Foundation’s profile, it created opportunities for partnerships with like-minded organizations working on the ground to make real, scalable changes in local communities.