Portfolio

As the only professional medical society in the U.S. dedicated solely to interventional cardiology, the Society for Cardiovascular Angiography & Interventions (SCAI) represents more than 4,000 members globally. Interventional cardiology is well established and respected within cardiology, but it lacked broader recognition among a national audience. SCAI brought on BRG to elevate the science presented at its annual Scientific Sessions and grow its visibility on a national scale.

How We Did It

• Mapped a plan built for SCAI’s goals. A customized communications strategy targeted visibility both within the industry and among mainstream audiences
• Found the strongest stories. Worked with SCAI to identify the most newsworthy content, then pinpointed the right channels and used BRG’s media relationships to deliver strong results
• Ran the meeting from the ground up. Staffed the press room, organized press conferences, and managed executive visibility throughout the event

The Impact

For nearly a decade, BRG has grown overall meeting coverage more than 10x, from fewer than 100 placements to more than 1,000 in a single year, driving a steady year-over-year increase in SCAI’s share of voice and audience engagement. Along the way, BRG has built lasting relationships with key national media outlets, translating into consistent, high-impact coverage to ensure critical science is widely visible.