Portfolio

Tasso is a healthcare technology company transforming the traditional blood collection paradigm with a patient-centric approach that makes the process simple, convenient, and virtually painless. As Tasso’s agency partner, BRG was challenged to build brand awareness, cultivate thought leadership opportunities, and support the company’s continued growth as it works to change how blood collection is done.

How We Did It

• Built messaging that set Tasso apart. Developed a positioning strategy that stayed fully compliant with FDA regulatory guidelines
• Built a foundational media strategy. Executive deskside briefings, op-ed development, and targeted outreach, alongside corporate news and partnership announcements
• Planned for milestones. Built communications plans to support upcoming FDA approvals
• Brought the story to life. Identified patient success stories that showed Tasso’s offering in action
• Elevated Tasso’s leaders. Established a speakers bureau program for executives and researched award opportunities to raise the company’s profile

The Impact

The program secured strong visibility for Tasso’s innovation and vision, including an Entrepreneur of the Year recognition for the company’s CEO, published thought pieces in leading trades, and nearly 300 media placements netting 62 million-plus impressions.