To educate older adults and caregivers about using their local pharmacist as a resource in medication management, BRG worked with APhA Foundation to elevate their Align My Refills campaign. 5,000+ pharmacies participated in the three-month education campaign, which earned nearly 350 media placements and 80+ million media impressions. Additionally, we engaged select caregiver influencers to blog about the program, resulting in an additional 676K impressions.
Awareness & Education
The American Pharmacists Association (APhA) Foundation is America’s most trusted source of research demonstrating how pharmacists can improve health care.