To generate visibility for Walmart’s commitment to providing healthy and nutritious meals to people year-round, BRG created a national campaign that would demonstrate the need and drive consumers into action.
Through the campaign, we engaged Chef Lorena Garcia as our spokesperson, hosted a 5-week Twitter Challenge, promoted ads through Epicurious.com, sponsored First Lady Michelle Obama’s Kids “State Dinner” and conducted national and local media outreach to deliver the campaign message.
As a result, we secured 8+ million media impressions, measured 300+ engagements on Twitter and provided 54 families with educational materials.
Awareness & Education
Walmart and the Walmart Foundation are committed to helping people live better through philanthropic efforts that draw on the strengths of Walmart in the arenas of sustainability, economic opportunity, and community.