Portfolio

As interest in prevention, wellness, and longevity grows, the conversation is increasingly shaped by misinformation, fad diets, and commercially driven narratives that overshadow science. In this environment, guidance from credentialed nutrition professionals gets drowned out, leaving consumers overwhelmed and unsure where to turn. The Academy of Nutrition and Dietetics called on BRG to help combat misinformation around one of the most talked about topics in health and wellness: healthy eating.

How We Did It

• Gave registered dietitians a platform. A Seat at Every Table, a nationwide campaign, positioned registered dietitians as trusted, evidence-based experts in a crowded nutrition landscape
• Built the resources to back it up. A microsite and patient education materials highlighted the value of working with a registered dietitian
• Stayed always on. An ongoing media strategy drove top-tier national coverage and thought leadership
• Went where audiences already were. High-reach digital activations spanned streaming, podcasts, web, and social
• Brought in trusted voices. Strategic partnerships with high-profile social media influencers extended the message

The Impact

In just five months post-launch, BRG secured 5,000+ national and local media placements, generating 1.9 billion+ impressions, including 50-plus high-profile interviews with The New York Times, The Washington Post, NPR, Fox News, HuffPost, and AARP. A paid media push anchored by the flagship video “Cut Through the Noise” generated 1.6 million-plus views in three months, with placements on top-viewed Hulu and Disney+ shows. Creator partnerships delivered authentic content on the value of dietetics to women ages 35 to 55, generating 100,000-plus views across social and 215,000-plus podcast downloads delivering evidence-backed messages to key audiences across channels.