Uncategorized

16 Aug BRG Communications Named One of the Fastest Growing Private Companies in America

Posted at 18:36h in Uncategorized

BRG Communications has been named to the Inc. 5000 list of fastest-growing private companies in the United States. The agency is nationally ranked 4,526th and recognized for consecutive years of double-digit growth. The Inc. 5000 list is an annual ranking of the fastest-growing private companies throughout...

16 Aug Experiences are Back: Which Fall Events Should You Consider Attending?

Posted at 17:40h in Uncategorized

Throughout the past several years, the event experience has been nothing short of a rollercoaster ride. From a screeching halt in early 2020, to a gradual, on-going experiment with virtual technology, to a sudden boom back to in-person last year, attending events is not only...

15 Aug Pocket Guide: The Art of Planning and Executing an Impactful Awareness Campaign

Posted at 17:26h in Uncategorized

Whether you have one year or one month to plan, every campaign should begin by defining your budget, objective, target audience, messaging architecture, and measurable goals. This pocket guide provides suggested tactics to consider when developing an awareness campaign based on your planning timeline. Tactics to...

30 Jul Five Questions to Ask to Maximize Visibility During Your Next Medical Meeting

Posted at 17:54h in Uncategorized

As summer winds down, professional societies, healthcare providers, and researchers are gearing up for some of the largest, agenda-setting medical meetings of the year. These gatherings serve as pivotal moments for healthcare practitioners to network, exchange knowledge, and delve into the latest clinical research in...

25 Jul BRG Communications Promotes Maureen Higgins to Vice President

Posted at 20:29h in Uncategorized

ALEXANDRIA, Va., July 25, 2024 - BRG Communications has announced the promotion of Maureen Higgins to Vice President. In this role, Higgins will continue to lead award-winning communications programs and campaigns for clients in the safety, health and wellness space and contribute to the agency’s...

19 Jul Building a Strong Coalition for a Public Awareness Campaign

Posted at 16:59h in Uncategorized

Many health, wellness, and safety issues require widespread awareness and education, but a single organization can only reach so far. By joining forces with other brands that share the same goal, a coalition can pool resources and multiply a campaign’s overall reach. Further, a message...

28 Jun Five Attributes That Make Your Awareness Campaign Stand Out

Posted at 18:30h in Uncategorized

Launching an awareness campaign that resonates and incites action in today's digital world requires more than a compelling message or headline. It demands strategic thinking, creative execution, and a deep understanding of how to cut through the noise to capture hearts and minds. Whether raising...

13 Jun PR Week Healthcare Conference Takeaways

Posted at 16:37h in Uncategorized

We’re grateful to PR Week for hosting its annual Healthcare Awards & Conference this spring. There’s a strong sense of mission in that room. The messages we collectively carry forth – on chronic disease management, early detection of cancer, the health and safety of healthcare...

28 May From Member to Messenger: Tips for a Successful Ambassador Program

Posted at 17:37h in Uncategorized

Many membership organizations are constantly challenged to keep their members informed and actively involved. These members are not only perhaps the most invested audience an organization has, but they also hold immense potential as ambassadors who can champion key initiatives and outreach efforts. Building a...

23 May Health Communications for Active Adults: An Imperative for Older Americans Month (and Beyond)

Posted at 17:17h in Uncategorized

May is Older Americans Month, a time to celebrate the contributions of our nation's vibrant senior population. But it's also an opportune moment for communications professionals to reflect on the challenges faced by this demographic, particularly when it comes to health communication. Beyond the Scare Tactics:...