SCAI: Seconds Still Count

Society for Cardiovascular Angiography & Interventions
Building Awareness on Life-Saving Action

About this Project:

As the COVID-19 pandemic impacted communities around the world, people were avoiding hospitals when faced with a medical emergency. SCAI saw a dangerous and potentially deadly side-effect of COVID-19 emerging: avoidance of care possibly leading to serious cardiovascular illnesses, complications, and fatalities. SCAI came to BRG to help develop and deploy a multi-faceted, engaging consumer awareness campaign to reach at risk-families and individuals to remind them that when it comes to cardiac care, even during a pandemic, Seconds Still Count.


BRG secured 2,000+ national and local placements for key experts, leveraged digital tools across social and streaming platforms, and distributed a digital toolkit to hospitals. Based on launch results, SCAI is extending this campaign with a second phase which will include an emphasis on health equity, focusing on Black and Latinx communities through grassroots outreach within faith communities, and utilizing SMS messaging to reach audiences who may not have access or trust around traditional communication channels.


Advocacy, Awareness and Education

About SCAI:

The Society for Cardiovascular Angiography & Interventions is the only professional medical society in the U.S. dedicated solely to interventional cardiology, providing the tools, education, and resources needed for their members.

“While there is still much we don’t know about COVID-19, we do know that when it comes to heart attacks or strokes, getting to the hospital quickly and receiving immediate care is the only safe course of action. Time to treatment helps ensure the best possible patient outcomes. Remember, Seconds Still Count.”

Dr. Cindy Grines, MD, MSCAI, SCAI president, and chief scientific officer, Northside Cardiovascular Institute in Atlanta

We are passionate about the work we do.