how long is the average attention span Tag

05 Feb 4 Surprising Scientific Reasons We Are Drawn To Images

Posted at 17:33h in Insights, Psychology of Communications

Visuals are an important component of individual and branded storytelling. We are all tapping into social networks to share our stories in visual ways. Brands are using specific image types, like infographics to tell more detailed stories. Let’s face it- we’re all drawn to GIFs...

14 May The Case For Brevity Online

Posted at 20:40h in Public Relations, Social Media

Did you know that the average attention span in 2012 was 8 seconds? (Goldfish have 9-second attention spans.) Brevity is more important than ever. Here are three content creation tips for low attention spans....