Insights & News

The Case For Brevity Online

Brevity - BRG CommunicationsShockingly low attention spans

According to the AP, the average attention span in 2012 was 8 seconds. Goldfish have 9-second attention spans.

We’re skimming

People read approximately 20% of the content on a webpage. When posts are 111 words or less, people are likely to read 50%.

We like pictures

We process visuals 60,000 times faster than text.

Three content creation tips for low attention spans:

  1. Keep your post under 111 words whenever possible.
  2. Write compelling headlines and subheads to demonstrate the value of your content.
  3. Include an image or video that helps to tell your story.

Do you read posts entirely, or do you skim? Share in the comments!