14 May The Case For Brevity Online
Shockingly low attention spans
According to the AP, the average attention span in 2012 was 8 seconds. Goldfish have 9-second attention spans.
People read approximately 20% of the content on a webpage. When posts are 111 words or less, people are likely to read 50%.
We like pictures
We process visuals 60,000 times faster than text.
Three content creation tips for low attention spans:
- Keep your post under 111 words whenever possible.
- Write compelling headlines and subheads to demonstrate the value of your content.
- Include an image or video that helps to tell your story.