Blogs

The PRSA Silver Anvils named the American Cleaning Institute’s (ACI) Packets Up! campaign a finalist in the Reputation/Brand Management Associations/Government/ Nonprofit Organizations Category. The PRSA Silver Anvil Awards recognize and honor the very best public relations programs planned and executed each year. Of the hundreds...

Every few weeks, something happens that causes a topic related to a brand or product to trend online. When this happens, consumers expect that brand to respond quickly. In fact, new data shows that 42% of consumers expect brands to reply to inquiries within 60...

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When it comes to health care, we’re constantly bombarded by clinical information and terminology like patient outcomes, efficacy and quality of life, which can make it easy to focus directly on data and lose sight of the human impact of medicine. Compelling research is an...

Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to ensure a successful campaign journey. Creating an effective campaign requires professional communicators to leave their hunches and guesswork at the...

Reuters covers a study on coffee’s health benefits, Good Morning America features a new study on chronic fatigue, HealthDay jumps on new research about smart phone addiction. With every health impact study that gets the national spotlight, there are thousands more that don’t live much...