Consumer Awareness Campaigns

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text]Across the U.S., 53% of people have said that they are completely or mostly isolated, having no contact with people outside of their household and avoiding public places. An increase in isolation puts people who depend on community...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with...

Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to ensure a successful campaign journey. Creating an effective campaign requires professional communicators to leave their hunches and guesswork at the...

This article was originally published in the Chicago Tribune. To view the original post, click here.[vc_column_text] Kane County Accepting the Challenge to Give Everyone a Voice. (Posted by Dr. Garth Graham, Community Contributor) [/vc_column_text][vc_column_text] As a physician, I prescribe a well-balanced diet and regular exercise to my patients to prevent...

Consumers are asked to support many cause marketing campaigns from large and small brands alike on a daily basis. With the number of companies aligning business with cause increasing, there’s a lot of noise to overcome when vying for attention and engaging audiences in your...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="2/3"][vc_column_text]At the beginning of October, we began working with our client, Red Gold Tomatoes, to launch the Red Gold 'Families Helping Families' Crush Hunger campaign. The campaign is a partnership with hunger relief powerhouse, Feeding America®, to...