30 Apr BRG Communications and American Cleaning Institute Named PRSA Silver Anvil Finalist
• Highly targeted delivery of Packets Up! messaging through national, local and trade media, social media, digital and a PSA distribution while hyper-measurable actions were put in place.
• Deep community saturation, targeting families at the local level through on-the-street material delivery, community events and a pilot market event.
• Parents were engaged through robust parenting influencers with built in target audience to drive engagement, as well as by the pilot program that encouraged parents to post a picture of them putting their packets up and out of reach. More than 400 photos were shared of people putting their packets up and out of reach in the one of the top 10 family-focused markets in the nation (Naperville, IL – outside of Chicago).
The Silver Anvil Awards Ceremony will be held on June 6 at the Edison Ballroom, located in the heart of the theater district, 240 West 47th Street, between Broadway and 8th Avenue, in New York City.
The full list of finalists can be viewed here: http://anvils.prsa.org/silver-anvil-awards/2019-silver-anvil-finalists
Learn more today.