Public Relations Tag

27 Aug

Posted at 10:51h in Blogs, Branding, Insights

Whether it is due to a merger, new leadership, changing audience demographics or to just keep pace with the competition, at some point all organizations come to the question “Is it time rebrand”?  During this webinar, BRG Communications Founder and President, Jane Barwis and Joanna Pineda,...

22 Aug

Posted at 12:24h in Blogs, Insights, Media Relations, Public Relations, Strategic Planning and Research

What if consumers cared about experiences over things, prioritized their health, solicited their digital neighbor for reviews and applied conscience-forward thinking to their purchasing behaviors? Well, that consumer is alive and, on its way, to being the majority for brands to target.[vc_single_image image="15383" img_size="large" qode_css_animation=""][vc_column_text]Today’s...

30 Apr

Posted at 09:18h in Blogs, Insights, Media Relations, Public Relations, Strategic Planning and Research

The PRSA Silver Anvils named the American Cleaning Institute’s (ACI) Packets Up! campaign a finalist in the Reputation/Brand Management Associations/Government/ Nonprofit Organizations Category. The PRSA Silver Anvil Awards recognize and honor the very best public relations programs planned and executed each year. Of the hundreds...

21 Mar

Posted at 23:00h in Blogs, Insights

Recent research shows that nearly two-thirds of Millennials and Generation Zers expressed a preference for brands that have a point of view and stand for something. However, additional research tells us that more than half of global consumers are skeptical of brands’ corporate responsibility claims.[vc_column_text]So,...

18 Feb

Posted at 11:57h in Blogs, Cause Marketing, Consumer Awareness Campaigns, Insights, Media Relations, Public Relations, Strategic Planning and Research

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with...

26 Jun

Posted at 12:28h in Awards, Blogs, Cause Marketing, Consumer Awareness Campaigns, Insights, Media Relations, Public Relations, Research, Results, Strategic Planning and Research

Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to ensure a successful campaign journey. Creating an effective campaign requires professional communicators to leave their hunches and guesswork at the...

28 Aug

Posted at 20:17h in Blogs, BRG Work, Insights, Public Relations, Wellness

This article was originally published in the PBS Teachers Lounge. To view the original post, click here.[vc_column_text] Finding Grants and Programs to Support a Breakfast Program [/vc_column_text][vc_column_text]As an elementary school teacher for almost 18 years, I know firsthand the impact that eating breakfast has on my students—hungry kids simply...