Trends - BRG Communications

22 Oct BRG Communications Adds Four Senior Leaders Amid Continued Agency Growth in Healthcare Communications

Posted at 17:20h in Blogs, Company News, Health, Insights, Trends

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][vc_column_text css=""] New appointments expand client leadership and deepen expertise in research, insights and digital strategy BRG Communications (BRG), an award-winning healthcare public relations agency based in the Washington, D.C. area, announced four senior appointments: Caitlin Chase and Leanne Stone...

09 Jun Why Thought Leadership Matters for Associations—and How to Build a Platform That Lasts

Posted at 12:56h in Blogs, Health, Insights, Trends, Uncategorized

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][vc_column_text css=""] Associations are uniquely positioned to lead industry conversations. You sit at the intersection of member insights, industry expertise, research, advocacy, and community engagement. That perspective gives your organization an opportunity to do more than share information—it allows you...

09 Jun 5 Messaging Essentials Every Association Should Define

Posted at 12:47h in Blogs, Health, Insights, Trends, Uncategorized

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][vc_column_text css=""] A clear, consistent message helps associations do more than support marketing efforts. It strengthens member engagement, aligns stakeholders, supports advocacy initiatives, and ensures everyone—from staff and volunteers to board leaders—is communicating the same story about the organization’s...

15 Apr Advancing Cardiovascular Care: Takeaways from ACC.25

Posted at 17:55h in Blogs, Health, Insights, Trends, Uncategorized

The American College of Cardiology (ACC) meeting in Chicago at the end of March brought together fresh perspectives and new findings around the latest cutting-edge research that shapes the landscape of cardiovascular medicine. Topics ranged from day-to-day clinical practice and the use of AI to...

13 Feb 11 Ways to Generate New Content Ideas

Posted at 19:32h in Blogs, Health, Insights, Trends, Uncategorized

Every content creator has faced an empty editorial calendar. Filling can seem like a big undertaking, but it doesn’t have to be as challenging as you think. There are easy ways to generate ideas that will resonate with your audience. Use these11 strategies to break free...

30 Jan Navigating the Challenges of Telehealth: Strengthening Your Healthcare Content Marketing Strategy

Posted at 20:17h in Blogs, Health, Insights, Trends, Uncategorized

In today’s healthcare landscape, telehealth companies face new obstacles, from reimbursement hurdles and shifting patient preferences to market oversupply. Standing out in this environment requires a carefully crafted marketing approach to drive demand and resonate with healthcare decision-makers. Telehealth gained tremendous traction during COVID-19, with utilization...

16 Jan 5 Reasons Content Marketing is Essential for Your Product’s Success

Posted at 18:45h in Blogs, Cause Marketing, Health, Insights, Trends, Uncategorized

The use of technology continues to revolutionize the healthcare industry. Yet as progressive as many healthtech companies are in terms of their product and service offerings, their marketing — which can often be focused product— trails their peers in other technology sectors. Product slicks, brochures, big...