wearable technology Tag

05 Nov Everything is Mobile: What Does That Mean for Marketers?

Posted at 09:00h in Digital and Interactive Media, Insights, Trends

Our definition of “mobile technology” is swiftly advancing. Whereas “mobile technology” was once reserved for cell phones, and later tablet devices, the word on the street is that everything is becoming mobile. What is considered a mobile technology today, and what should marketers be thinking about...

26 Sep The Impact Of Wearable Technology For The Health And Wellness Marketer

Posted at 15:27h in Insights, Trends

Consumers now have direct access to many new technological devices and gadgets that put their health and wellness in their own hands. In turn, brands and medical professionals now have a new channel for connecting with end-users....