Cause Marketing - BRG Communications

19 Apr 3 Tips to Make Your Call-to-Action User-Friendly

Posted at 09:11h in Blogs, Cause Marketing, Insights, Public Relations, Strategic Planning and Research

Donate now, share, volunteer, vote, sign here, snap a photo, pour a bucket of ice on your head, wear pink. As consumers, we have hundreds of cause campaigns telling us to do something at any given time. But have you noticed which campaign calls-to-action actually...

18 Feb Prove Value in Your Campaigns: Start with a Measurement Strategy

Posted at 11:57h in Blogs, Cause Marketing, Consumer Awareness Campaigns, Insights, Media Relations, Public Relations, Strategic Planning and Research

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with...

26 Jun Let Data Drive Your Next Communications Campaign

Posted at 12:28h in Awards, Blogs, Cause Marketing, Consumer Awareness Campaigns, Insights, Media Relations, Public Relations, Research, Results, Strategic Planning and Research

Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to ensure a successful campaign journey. Creating an effective campaign requires professional communicators to leave their hunches and guesswork at the...

27 Feb Five Tips to Spark Local Engagement

Posted at 15:25h in Cause Marketing, Insights, Media Relations, Public Relations, Strategic Planning and Research

Everyone loves getting national attention for their PR campaign, but you don’t always need a big celebrity or big-name press coverage to make a big impact. While those components can be part of your overall communications mix, often the key to success lies in reaching...

12 Sep Insights from Cause & CSR Industry Leaders

Posted at 11:25h in Blogs, Cause Marketing, Consumer Awareness Campaigns, Insights

14 Jun Make Your Cause Campaign Noteworthy

Posted at 14:58h in Blogs, Branding and Design, Cause Marketing, Featured, Infographics, Insights

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