The American College of Cardiology (ACC) meeting in Chicago at the end of March brought together fresh perspectives and new findings around the latest cutting-edge research that shapes the landscape of cardiovascular medicine. Topics ranged from day-to-day clinical practice and the use of AI to...
In the fast-paced world of healthtech, it’s easy to get swept up in the latest news about regulations, innovations, or healthcare crises. Leveraging trending news can certainly capture readers’ attention and drive a surge in traffic, but short-term traffic spikes don’t necessarily translate into long-term...
The needs, technology, and science behind healthtech products and services are all complex. But the messaging that your company uses to position itself in the marketplace should be the opposite. Communications professionals often skew toward making their marketing messaging complicated by using jargon and descriptions of...
To stand out in today’s crowded marketplace, your organization needs a documented healthcare content strategy. According to the Content Marketing Institute, 95 percent of marketers have a content strategy but only 47 percent have documented it. Creating a solid healthcare content marketing plan can be intimidating...
Every content creator has faced an empty editorial calendar. Filling can seem like a big undertaking, but it doesn’t have to be as challenging as you think. There are easy ways to generate ideas that will resonate with your audience. Use these11 strategies to break free...
In today’s healthcare landscape, telehealth companies face new obstacles, from reimbursement hurdles and shifting patient preferences to market oversupply. Standing out in this environment requires a carefully crafted marketing approach to drive demand and resonate with healthcare decision-makers. Telehealth gained tremendous traction during COVID-19, with utilization...
The use of technology continues to revolutionize the healthcare industry. Yet as progressive as many healthtech companies are in terms of their product and service offerings, their marketing — which can often be focused product— trails their peers in other technology sectors. Product slicks, brochures, big...
Shaping your organization’s narrative within the healthcare landscape requires tools that wield enduring power and influence. It’s not just about lead generation or thought leadership; it’s about educating the audience, driving the conversation, guiding decisions, and championing your solutions in a sea of options. A healthcare...
BRG was on the ground in Nashville for ViVE, the annual conference of digital health executives. We are inspired by the many ways healthcare is embracing digital technologies to address pervasive challenges and improve care. Some of our observations from the Music City: The looming...
On the heels of its fifth consecutive year achieving double-digit revenue growth, BRG Communications (BRG) today announced the acquisition of Right Source Marketing, a healthcare content marketing agency. Mike Sweeney and Yvonne Lyons of Right Source have joined the agency’s leadership team and will help...
