Uncategorized

28 May From Member to Messenger: Tips for a Successful Ambassador Program

Posted at 17:37h in Uncategorized

Many membership organizations are constantly challenged to keep their members informed and actively involved. These members are not only perhaps the most invested audience an organization has, but they also hold immense potential as ambassadors who can champion key initiatives and outreach efforts. Building a...

23 May Health Communications for Active Adults: An Imperative for Older Americans Month (and Beyond)

Posted at 17:17h in Uncategorized

May is Older Americans Month, a time to celebrate the contributions of our nation's vibrant senior population. But it's also an opportune moment for communications professionals to reflect on the challenges faced by this demographic, particularly when it comes to health communication. Beyond the Scare Tactics:...

28 Mar Why Women-Centric Health Matters

Posted at 16:40h in Uncategorized

Each March, the business community collectively celebrates women – marking International Women’s Day and Women’s History Month with tributes and issues-related content. As we turn the calendar page, BRG remains committed to keeping one “women’s issue” front-and-center all year long: women’s health. Why? Because not only...

08 Mar How to Prepare for a Newsworthy Medical Meeting

Posted at 20:23h in Uncategorized

Scientific sessions are a unique opportunity to build media relationships for your organization and experts. A strong media program can boost your brand and promote public understanding of scientific advances within your field. For more than 15 years, BRG has successfully managed press programs for...

30 Apr A Better Prescription for Telling Impactful Patient Stories: 5 Questions to Ask

Posted at 22:02h in Uncategorized

Shift from Awareness to Action Do the stories show impact or change? Does the story tie back to a strong call to action for your organization? Show, Don’t Tell Are these stories highly visual? Can the story be told easily in 60 seconds? In two minutes? Reach Your Audiences...

08 Mar How to Create a Successful Influencer Pitch

Posted at 20:01h in Uncategorized

Brands spend billions activating with influencers each year. As the marketplace becomes more crowded and competitive, marketers are challenged to create partnership opportunities that are unique, valuable, and authentic. BRG’s best practices for developing effective influencer pitches include: Do your Research: Become familiar with their...

08 Mar How to Evaluate Influencers to Best Align with Your Brand and Campaign

Posted at 19:28h in Uncategorized

Influencer marketing is a powerful tool that can help brands reach new audiences, generate leads, and drive engagement. However, not all influencers are created equal. Just looking at the size of their following is not enough to really know if the creator is the best...

08 Mar Building Blocks for a Successful Influencer Marketing Program

Posted at 19:03h in Uncategorized

Influencer engagement has quickly become an essential component of a comprehensive marketing strategy. In fact, the global influencer marketing market is expected to reach a record $24 billion this year. Before you pitch a partnership to an influencer, you need to have an understanding of...