14 May The Case For Brevity Online
Did you know that the average attention span in 2012 was 8 seconds? (Goldfish have 9-second attention spans.) Brevity is more important than ever. Here are three content creation tips for low attention spans....
Author: ironcore
03 May Is Content Based Advertising The New Advertorial?
Let’s define a few things There are a lot of new terms being thrown around in public relations and advertising these days. Here are some tweetable definitions. Native Advertising aims to change user experience by delivering valuable content in-stream. Think promoted Tweets and Facebook posts. Tweet...
30 Apr Is Your Brand Consistent Enough To Handle A Twitter Hack?
Last week, the AP Twitter account was hacked due to a sophisticated phishing scheme. Within seconds, the Dow Jones crashed for a brief moment. The account was suspended quickly. The AP is nothing if not consistent. After all, they created the AP Stylebook, and they follow...
19 Apr A Little Good In A Difficult Week: BRG’s Friday Roundup, April 19, 2013
From the tragedy in Boston, the fertilizer plant explosion, tornados in the Midwest and South, to today’s manhunt, this has been a hard week for most Americans. Today we want to try to bring some happy to light by sharing some of the most positive...
12 Apr Your Consumer Awareness Campaign Is As Successful As The Audience It Reaches
Our work with Heart Rhythm Society on the Arrest The Risk consumer awareness campaign is a good example of how creating a succinct and impactful message, and getting it in front of the right audience, can create positive change in communities. BRG Communications has helped HRS...
10 Apr Take Some Pain Out Of Your Workday (Infographic)
Chances are good that if you’re reading this post right now, you’re sitting at your desk. Does anything hurt right now? Maybe your lower back or shoulders are sore. Maybe your wrists hurt. If you’re nodding your head, you’re not alone. New research released today...
04 Apr Why Local Market Events (Still) Help Create Change
Last week The Heart Rhythm Society and the Association of Black Cardiologists held an educational event at a local community center in Chicago to inform African Americans about their increased risk for sudden cardiac arrest. Sudden cardiac arrest is one of the leading causes of...
29 Mar Sometimes You Have To Disconnect To Connect
This week I attended ImpactNext, an all-day seminar about mastering the digital channel and creating awesome content online, offered by Chris Brogan. My usual response to this kind of event is to Tweet the heck out of it, and connect with like-minded attendees online and...
22 Mar Interesting Stories of The Week- BRG’s Friday Roundup, March 22, 2013
Posted at 20:50h
in Friday Five
Happy Friday everyone! How was your week? Today we’re sharing a roundup of some of the more important, interesting and heartwarming public relations and social media stories from this week. It’s been a busy one! Ready? Here we go! Are Google Alerts going away? A few months...
21 Mar 62 Million Americans Have No Way To Read This Post Right Now
You may have heard the phrase “digital divide” which is the gap between those who have access to the Internet and those who are don’t. Those who don’t have access to the Internet often lack digital literacy skills to boot. Chew on this: 100 million...
