Insights & News

Your Consumer Awareness Campaign Is As Successful As The Audience It Reaches

Our work with Heart Rhythm Society on the Arrest The Risk consumer awareness campaign is a good example of how creating a succinct and impactful message, and getting it in front of the right audience, can create positive change in communities.

BRG Communications has helped HRS share the message that African Americans are at an increased risk for sudden cardiac arrest, and there are steps that can be taken to decrease that risk. By securing placements in publications such as Essence, The Detroit News, Yahoo Health, The Root, Tom Joyner Morning Show/, and more, we’ve been able to effectively deliver this message to the African American community.

Tom Joyner Morning Show

This week, Dr. Kevin L. Thomas, Arrest the Risk spokesperson, a cardiac electrophysicist, and Assistant Professor of Medicine at Duke University, appeared on the Tom Joyner Morning Show. We really wanted to share the audio with you because this placement really showcases what Arrest the Rick is all about.

In the interview Dr. Thomas emphasized the importance of understanding your family’s medical history, and assessing your own risk for sudden cardiac arrest.

Take a proactive approach to sudden cardiac arrest

Dr. Thomas recommended listeners visit the Heart Rhythm Society’s risk assessment tool at to proactively look after their own heart health. We hope you visit the site and assess your own risk too!