Earlier this week we saw blogger conducting a social media contest for a $100 supply of one of our favorite products. Do you ever see one of those contests that you REALLY want to win? This was one of those contests. The call to action: To enter:...
Last night Google announced the end of Google Reader, a very popular RSS aggregator service. Today we want to share with you why this is such a big deal and give you some next steps so you can keep reading your online news in one...
There is a lot of confusion about the difference between advocates and influencers. At BRG, we believe that though influencer and advocacy campaigns can be complex, the definitions of these types are straightforward. Advocates publicly support or recommend ideas, products or brands. Influencers have the...
Is Vine the next big thing? That’s the question we posed in late January shortly after the launch of the platform. Our conclusion? Like all things social media, it depends on your goals and demographic. Last night I was making reservations for Founding Farmers, a local...
Over the last few years, you may have noticed that online influencers have become a little more difficult to pinpoint. Some people will say this is because the social media space has become nosier. In part, that’s true. Many business professionals are cutting through the...
Did you know that one out of every four deaths is caused by heart disease? February is Heart Health Awareness month, and we believe it’s important to do our part in creating awareness. As you may know, we work with lots of heart health clients. We’ve...
In celebration of long time BRG client National Center for Healthy Housing (NCHH) and its 20th Anniversary, we are going to tell you a story about a journalist who uncovered an epidemic of epic proportions. His story sparked the healthy homes movement in the United...
Starting today, 15 doctors, dentists and medical school students from across the country will travel more than 1,000 miles in six days to provide a full day of hands-on lessons for students on six college campuses throughout Texas. In Texas, African Americans, Hispanics and...
Increasingly people are watching television while multi-tasking on a second or third device. In some cases people watch TV and read the news, use a mobile application to play a game, or talk to their friends on a social network. The second screen, otherwise known...
Vine is a new mobile social network, brought to the world by Twitter, that lets you create and share short looping videos. It’s pretty fun, but is it the next big social network for brands?...
