[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In 2018, more than 1 million new people joined social media every day, with at least 50 social media channels ready to engage these new users. While it may seem like these numbers signal endless opportunities for a company...
Attending conferences is pricey, often involves travel and means time out of the office, so getting the most out of it is important to see the value in going to them. As you prepare to attend a conference, here is a checklist with six social engagement...
Whether it is due to a merger, new leadership, changing audience demographics or to just keep pace with the competition, at some point all organizations come to the question “Is it time rebrand”? During this webinar, BRG Communications Founder and President, Jane Barwis and Joanna Pineda,...
What if consumers cared about experiences over things, prioritized their health, solicited their digital neighbor for reviews and applied conscience-forward thinking to their purchasing behaviors? Well, that consumer is alive and, on its way, to being the majority for brands to target.[vc_single_image image="15383" img_size="large" qode_css_animation=""][vc_column_text]Today’s...
There are strategic moments for a healthcare organization’s spokesperson to be visible in the media, and most assuredly moments to stay quiet no matter the interview topic. However, many organization leaders enact an ongoing policy to shy away from media interviews altogether in fear of getting...
Medical meetings and annual conferences are a dedicated time for journalists to learn about treatments and procedures, cutting-edge technologies, the newest clinical studies and talk with leading subject-matter experts. It’s the perfect opportunity to leverage the vast amount of data announced to increase visibility and...
The PRSA Silver Anvils named the American Cleaning Institute’s (ACI) Packets Up! campaign a finalist in the Reputation/Brand Management Associations/Government/ Nonprofit Organizations Category. The PRSA Silver Anvil Awards recognize and honor the very best public relations programs planned and executed each year. Of the hundreds...
Brand messaging is an important factor that is often overlooked when considering the elements that collectively work together to impact a company’s overall success. Especially in times when internal and external stresses may create a tendency to move this factor to the bottom of the list,...
Recent research shows that nearly two-thirds of Millennials and Generation Zers expressed a preference for brands that have a point of view and stand for something. However, additional research tells us that more than half of global consumers are skeptical of brands’ corporate responsibility claims.[vc_column_text]So,...
Every few weeks, something happens that causes a topic related to a brand or product to trend online. When this happens, consumers expect that brand to respond quickly. In fact, new data shows that 42% of consumers expect brands to reply to inquiries within 60...
