Corporate marketers too often expect corporate digital content to spread widely via organic means alone. Today, brands should be prepared to promote content organically (via social media posts, emails, etc.) and to buy ads to ensure content reaches targeted people. If you haven’t dipped your toes...
Last week Facebook announced updated newsfeed controls that enable individuals to take little more control over their newsfeeds. Now, using Facebook on mobile, people can prioritize friends and pages they want to see at the top of their newsfeed. The triumph of triumphs for marketers!...
Earlier this year, the Pew Research Center released their annual Social Media Update, which reveals the latest social network usage statistics. We utilized data from Pew’s report and created comparative charts to answer some common social media questions we are asked. What social networks do adults...
One of the most powerful ways PR pros can positively impact a brand online is by executing simple SEO tactics in conjunction with traditional public relations work. What is SEO? SEO, or search engine optimization, is the practice of taking ethical actions to improve a brand’s...
[caption id="attachment_5296" align="aligncenter" width="700"] Image via Google News Lab[/caption] Today Google announced their News Lab, an effort to make it easier for journalists and technologists to work together and build the future of media. With News Lab, Google aims to make tools available to journalists that...
The last year has brought many changes to social media. Few changes were as hard-hitting for communicators as the decline in organic reach on social media. Last summer Facebook transparently told businesses that promotional posts would be less likely to show on fan newsfeeds, and...
Update: We have hired a wonderful candidate for this position. If you're interested in pursuing a career with BRG, please email your resume to info(at)brgcommunications.com. We’re pleased to share that we are currently looking for a public relations account manager to join our team! What we look...
Making stories newsworthy is a challenge many public relations professionals face. One approach that the team at BRG Communications uses with success is to conduct research and apply the findings to a story or campaign. Depending on an organization’s objectives, research can help uncover consumer...
You secured some outstanding media coverage. Now what? One of the simplest and most effective things your brand can do to expand the reach and lifespan of news is to proactively share secured media coverage with others. This seems like basic advice, but it is an...
Maya Angelou once said: "I’ve learned that people will forget what you’ve said, people will forget what you did, but people will never forget how you made them feel." Take a moment and think. What was the last article or ad that you loved? How did it...
