Blogs

Recent research shows that nearly two-thirds of Millennials and Generation Zers expressed a preference for brands that have a point of view and stand for something. However, additional research tells us that more than half of global consumers are skeptical of brands’ corporate responsibility claims.[vc_column_text]So,...

Every few weeks, something happens that causes a topic related to a brand or product to trend online. When this happens, consumers expect that brand to respond quickly. In fact, new data shows that 42% of consumers expect brands to reply to inquiries within 60...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with...

When it comes to health care, we’re constantly bombarded by clinical information and terminology like patient outcomes, efficacy and quality of life, which can make it easy to focus directly on data and lose sight of the human impact of medicine. Compelling research is an...

Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to ensure a successful campaign journey. Creating an effective campaign requires professional communicators to leave their hunches and guesswork at the...

Reuters covers a study on coffee’s health benefits, Good Morning America features a new study on chronic fatigue, HealthDay jumps on new research about smart phone addiction. With every health impact study that gets the national spotlight, there are thousands more that don’t live much...

Insights from Washington Ideas 2017 [vc_column_text]What do a boutique fitness brand, a rapidly expanding pizza chain and a leading global pharmaceutical giant have in common? They’ve figured out how to hold our attention during a time when consumers have an unprecedented number of options at their...