The American College of Cardiology (ACC) meeting in Chicago at the end of March brought together fresh perspectives and new findings around the latest cutting-edge research that shapes the landscape of cardiovascular medicine. Topics ranged from day-to-day clinical practice and the use of AI to...
Every content creator has faced an empty editorial calendar. Filling can seem like a big undertaking, but it doesn’t have to be as challenging as you think. There are easy ways to generate ideas that will resonate with your audience. Use these11 strategies to break free...
In today’s healthcare landscape, telehealth companies face new obstacles, from reimbursement hurdles and shifting patient preferences to market oversupply. Standing out in this environment requires a carefully crafted marketing approach to drive demand and resonate with healthcare decision-makers. Telehealth gained tremendous traction during COVID-19, with utilization...
The use of technology continues to revolutionize the healthcare industry. Yet as progressive as many healthtech companies are in terms of their product and service offerings, their marketing — which can often be focused product— trails their peers in other technology sectors. Product slicks, brochures, big...
Reuters covers a study on coffee’s health benefits, Good Morning America features a new study on chronic fatigue, HealthDay jumps on new research about smart phone addiction. With every health impact study that gets the national spotlight, there are thousands more that don’t live much...
Are you expecting negative media attention at your annual medical meeting? Probably not. Unfortunately, adverse situations that cause bad press usually don’t come with a lot of warning. While worst-case scenarios may not always happen, being prepared by asking “what if” will enable you to act...
This article was originally published in the Chicago Tribune. To view the original post, click here.[vc_column_text] Kane County Accepting the Challenge to Give Everyone a Voice. (Posted by Dr. Garth Graham, Community Contributor) [/vc_column_text][vc_column_text] As a physician, I prescribe a well-balanced diet and regular exercise to my patients to prevent...
Is a campaign really help create positive changes in health habits? When we came across this keynote addressing behavior change strategies, it was great to see that we’ve been reading from the same book on driving healthy change when it comes to developing our client...
This article was originally published in Inside Philanthropy. To view the original post, click here. [vc_column_text]The Aetna Foundation is all about healthy living and the necessary avenues to live healthier, more active lifestyles. You can see why a giant health insurer might focus its philanthropy on...
There are strategic moments for a healthcare organization’s spokesperson to be visible in the media, and most assuredly moments to stay quiet no matter the interview topic. However, many organization leaders enact an ongoing policy to shy away from media interviews altogether in fear of getting...
