Insights - BRG Communications

10 Mar Virtual Reality’s Impact on Behavior Change

Posted at 18:12h in Blogs, Digital and Interactive Media, Featured, Insights, Psychology of Communications

Technology has largely driven the evolution of the communications industry and the changes are likely to be continuous and never-ending. Virtual reality (VR) is the latest development aimed at changing the way people digitally connect and consume information. Not only will VR alter how we...

02 Feb A Cause to Remember: Creating a Unique Cause Marketing Campaign

Posted at 15:29h in Blogs, Consumer Awareness Campaigns, Featured, Insights, Public Relations, Social Media, Strategic Planning and Research

Consumers are asked to support many cause marketing campaigns from large and small brands alike on a daily basis. With the number of companies aligning business with cause increasing, there’s a lot of noise to overcome when vying for attention and engaging audiences in your...

22 Aug Activating the Modern Consumer

Posted at 12:24h in Blogs, Insights, Media Relations, Public Relations, Strategic Planning and Research

What if consumers cared about experiences over things, prioritized their health, solicited their digital neighbor for reviews and applied conscience-forward thinking to their purchasing behaviors? Well, that consumer is alive and, on its way, to being the majority for brands to target.[vc_single_image image="15383" img_size="large" qode_css_animation=""][vc_column_text]Today’s...

27 Jan SCORE competition open to small businesses

Posted at 19:34h in Blogs, BRG Work, Insights, Media Relations, Public Relations

This article was originally published in the Denver Post. To view the original post, click here. [vc_column_text]Small-business owners have about three weeks to enter SCORE’s fourth annual American Small Business Championship. Two businesses in each state and the District of Columbia will receive a $1,000 Sam’s...

14 Dec What’s the Aetna Foundation Up to Lately With Its Public Health Funding?

Posted at 16:35h in Health, Insights, News Articles

This article was originally published in Inside Philanthropy. To view the original post, click here. [vc_column_text]The Aetna Foundation is all about healthy living and the necessary avenues to live healthier, more active lifestyles. You can see why a giant health insurer might focus its philanthropy on...

09 Aug Media Interview Safe Zone: Avoid the Interview or Properly Prepare?

Posted at 12:41h in Blogs, Health, Insights, Media Relations, Public Relations

There are strategic moments for a healthcare organization’s spokesperson to be visible in the media, and most assuredly moments to stay quiet no matter the interview topic. However, many organization leaders enact an ongoing policy to shy away from media interviews altogether in fear of getting...

08 Dec BRG Named Outstanding Boutique Agency Finalist in PRWeek Awards

Posted at 17:41h in Blogs, BRG Work, Company News, Featured, Insights

Today, PRWeek announced the shortlist for the 2017 PRWeek Awards and BRG Communications has been named a finalist in the Outstanding Boutique Agency category. We are honored to be recognized in this national category along with four other agencies. PRWeek Awards, known as the highest...

29 Nov BRG Announces Cause for a Celebration Nonprofit Winner

Posted at 17:16h in Blogs, BRG Work, Company News, Featured, Insights

In June, we kicked off, Cause for a Celebration, in honor of BRG’s 15th anniversary. Through, Cause for a Celebration, BRG team members identified a local nonprofit that is important to them to be eligible to receive a $15,000 donation from BRG. Over three months, team...

18 Nov A Thank You from BRG on Our 15th Anniversary

Posted at 13:32h in Insights, Public Relations

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="2/3"][vc_column_text]Dear clients, former clients, partners, BRG team members, BRG alums, friends and family, Today, November 18, 2016, officially marks BRG Communications’ 15th year in business. BRG started in 2001 from a home office working with one client, the...

08 Nov Get More ROI for Your CSR Efforts

Posted at 17:22h in Blogs, Consumer Awareness Campaigns, Featured, Insights, Media Relations, Public Relations, Strategic Planning and Research

A recent report shows that, corporate responsibility has the potential to increase market value up to 4-6 percent, increase revenue by up to 20 percent and reduce the company’s staff turnover rate by up to 50 percent1. Most corporations are aware of the positive impacts of...