Finding topics to blog about can be challenging, especially if you write for a brand. Fortunately, ideas are abundant online if you know where to look. Try these 5 tools to help you sort through the noise to find uniquely relevant content: Feedly: Feedly is a...
If you’ve developed social media posts, you know that high engagement metrics such as likes, comments, shares, re-tweets and hearts feel good. These engagement metrics are tangible, and obvious to everyone publicly, which means your boss might check out your brand page, and congratulate you...
If you could share your secrets or deep thoughts with the world completely anonymously, would you? The two newest kids to the social media block, Whisper and Secret, are betting on it. Be yourself with anonymous social networks Secret and Whisper operate off a similar premise: It...
Earlier this year Matt Cutts, head of the Google Webspam team, stepped forward and shared that Google will be changing the way they rank guest blogs. Guest blogs used to be a great way to generate a link, and drive traffic to a site, but...
If you market your business or services on Facebook, you probably know that Facebook's latest round of changes affected many brand pages. We’re seeing some contradicting articles about the specific impact these changes have had on brands, so today we’re separating the truths from myths. Myth:...
To create messaging that breaks through the online noise, it’s important to identify emotional triggers, and create an emotional tie to your brand’s product or service, in the right way, at the right time. When working to find that emotional tie and create sharable moments, we...
Communicating your message to your target audience requires a multi-pronged and agile approach. You have to understand your target audience, deliver the right message in a relatable tone, and do so at the right time, on the most impactful channel or combination of channels. Every...
If you’re a blogger, you know that coming up with a unique mix of content on a consistent basis can be challenging. You might have a great idea, but do you know the most interesting, palatable, and useful way to present it to your readers?...
Writers block isn’t reserved for novelists. Professionals, like public relations and communications practitioners, cope with it too. Today we’re sharing some of our favorite writing tips you can use when writing for your brand. Some of these are writing fundamentals, and others are creative ideas...
This week there have been a few highly publicized online disasters that remind us of some critical advice we always share with clients. These are simple tips, but the simple advice is always the easiest to overlook....
