23 Sep Making Headlines Without Breaking News
Posted at 15:43h
in Uncategorized
No Breaking News? How to Capture Media Interest Without “Newsworthy” Content
Breaking news stories dominate the headlines, making it challenging to capture media attention. However, successfully getting your content or spokesperson included in news stories, even without “breaking news,” is possible with a strategic approach. Consider these tips as you prepare to pitch to journalists.
- Leverage Timely Trends: Stay informed about current events and identify how your story can be tied to relevant news, current trends, popular events, or awareness observances to make your pitch timelier and more appealing to reporters.
- Offer Perspectives from Experts: Position your spokesperson as an expert in their field and find a fresh angle or unique perspective on your topic that hasn’t been widely covered.
- Build Relationships with Journalists: Building a relationship with the reporter can increase your chances of landing a feature story. Research the reporter’s coverage and identify their areas of interest to help tailor your pitch to their specific beat.
- Offer Multimedia Elements: Enhance your pitch with multimedia assets like b-roll, images, infographics, press releases, or videos to make your story more visually appealing and engaging for reporters.
- Be Relatable and Customize Your Pitch: Make your pitch personal and compelling by tailoring it to the specific reporter and their audience. Highlight the human element of your story and explain how it will resonate with their readers or viewers.
- Use Data and Research: Publish original research or share case studies and data-driven reports that provide valuable insights or address industry trends.
By following these strategies, you can increase your chances of securing media coverage for your client, even without breaking news. Persistence, creativity, and a strong understanding of current events are key to successful media relations.
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