Insights & News

Medtronic and BRG Selected as 2012 PRSA Silver Anvil Finalist for the Take Fainting to Heart Consumer Awareness Campaign

BRG is a PRSA Silver Anvil finalist!

We are honored that Medtronic and BRG Communications were selected as a 2012 PRSA Silver Anvil finalist for the launch of the Take Fainting to Heart campaign. PRSA received more than 923 Silver Anvil entries and only 143 finalists were selected. Medtronic and BRG is a finalist in the Public Service – Business category. We’re looking forward to attending the award ceremony on June 7 in New York City.

In 2011, Take Fainting to Heart was launched to educate Americans about the link between fainting and heart health. The campaign urges those who have fainted to talk with a physician to determine if it signifies a more serious health issue. After a successful launch, the campaign is still going strong in local markets.

Why should people Take Fainting To Heart?

Sometimes fainting (medically referred to as syncope) is the only sign of an abnormal heart rhythm. Abnormal heart rhythms are the leading cause of sudden cardiac arrest – a devastating condition that kills more than 250,000 people a year.

As part of the campaign, new research found that 76% of people had fainted or knew someone who had. Only 35% of those people thought fainting deserved medical attention. In fact, fewer than half of Americans see a doctor after they faint. This needed to change.


Since launching in October the campaign has garnered national and top broadcast market media coverage including ABC World News Tonight with Diane Sawyer, Good Morning America and more, resulting in more than 108 million media impressions and counting.

Communications For Better Living™.

Awareness campaigns provide us with the opportunity to communicate meaningful information that has the capability of improving the quality of life for others. Campaigns like Take Fainting to Heart help raise awareness that drives people to take action to proactively better their health. That’s what communicating for better living is all about.