Every few weeks, something happens that causes a topic related to a brand or product to trend online. When this happens, consumers expect that brand to respond quickly. In fact, new data shows that 42% of consumers expect brands to reply to inquiries within 60...
A recent report shows that, corporate responsibility has the potential to increase market value up to 4-6 percent, increase revenue by up to 20 percent and reduce the company’s staff turnover rate by up to 50 percent1. Most corporations are aware of the positive impacts of...
Newsjacking, or inserting your brand’s perspective into a piece of breaking news, is a tried and true communications tactic that has gained steam in the digital age. Corporate newsjacking has the potential to be great when… A brand shares its view at the right moment in the...
As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 4: Discover your perfect social media content mix You probably know that it's important to develop a content strategy....
As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 2: Identify content trends that resonate with your unique audience Your audience has unique interests and issues. Lee Odden...
You’ve heard it at every social media and public relations conference. You see it in communications publications. It’s arguably the biggest catchphrase of 2014… Content marketing is all about storytelling. We couldn’t agree more. However… Communications has always been about storytelling, but today, we have the option to...
Writers block isn’t reserved for novelists. Professionals, like public relations and communications practitioners, cope with it too. Today we’re sharing some of our favorite writing tips you can use when writing for your brand. Some of these are writing fundamentals, and others are creative ideas...
Let’s define a few things There are a lot of new terms being thrown around in public relations and advertising these days. Here are some tweetable definitions. Native Advertising aims to change user experience by delivering valuable content in-stream. Think promoted Tweets and Facebook posts. Tweet...
