Insights & News

Use These Tricks To Develop Better Content

As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days.

Takeaway 2: Identify content trends that resonate with your unique audience

Your audience has unique interests and issues. Lee Odden provided a different view when he recommended marketers use microcontent such as Tweets, as opposed to big pieces, to ascertain topical areas audiences might find interesting. Odden recommended marketers track post clicks and other engagement from microcontent, and input results into a spreadsheet to find interest patterns over time. From there, marketers can create larger pieces of content based on these findings.

content trends

Still stumped for content ideas? As one speaker said, “Your outbox is full of blog posts.”

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