Content Marketing Tag

Every few weeks, something happens that causes a topic related to a brand or product to trend online. When this happens, consumers expect that brand to respond quickly. In fact, new data shows that 42% of consumers expect brands to reply to inquiries within 60...

Newsjacking, or inserting your brand’s perspective into a piece of breaking news, is a tried and true communications tactic that has gained steam in the digital age. Corporate newsjacking has the potential to be great when… A brand shares its view at the right moment in the...

As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 2: Identify content trends that resonate with your unique audience Your audience has unique interests and issues. Lee Odden...

Writers block isn’t reserved for novelists. Professionals, like public relations and communications practitioners, cope with it too. Today we’re sharing some of our favorite writing tips you can use when writing for your brand. Some of these are writing fundamentals, and others are creative ideas...