Using Instagram Stories to Tell Your Brand’s Story

Instagram Stories started rolling out to accounts and if you have seen it and are thinking, “This is Snapchat,” you are not the only one. Even Instagram CEO, Kevin Systrom, thought so. In an interview with Systrom on TechCrunch, when asked about Snapchat pioneering the concept, he replied – “Totally. They deserve all the credit.” The biggest question you may have is, Is the time spent building stories that are fleeting worth the effort? Yes. Audiences use social media as a main platform for content consumption so you should think of Instagram Stories as another tool in your social media arsenal. PEW Research shows that 6-in-10 Americans get news from social media. Here are the top three things to know when it comes to using Instagram Stories for business:
  1. Audience Targeting: With Instagram Stories, finding and shaping an audience is easier than with Snapchat since these are available to view by your already built and existing follower base.
  1. Content Posting & Engagement: Instagram allows you to post parts of your story as posts on your Instagram feed, and Instagram has a rewind option so your viewer doesn’t miss anything important.
  1. Timing: Instagram offers a 10 second video option and the stories are available to view for 24 hours.
The possibilities for using Instagram Stories with your business are endless. Take your audience behind the scenes of your company; see a day in the life of an employee, or show where your company is traveling. Instagram Stories are an opportunity to tell your story, even for a short amount of time.