Media Relations

Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to ensure a successful campaign journey. Creating an effective campaign requires professional communicators to leave their hunches and guesswork at the...

Reuters covers a study on coffee’s health benefits, Good Morning America features a new study on chronic fatigue, HealthDay jumps on new research about smart phone addiction. With every health impact study that gets the national spotlight, there are thousands more that don’t live much...

Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with no provability. When building your campaign, ask...

This article was originally published in Curbed. To view the original post, click here.[vc_column_text] BY PATRICK SISSON [/vc_column_text][vc_column_text] A Fisher House in Long Beach, California | Fisher House Foundation [/vc_column_text][vc_column_text] Maureen Crabbe calls Fisher House a “well-known secret,” one that helped her family during a crisis. [/vc_column_text][vc_column_text] Like many military moms, Crabbe...