ironcore - BRG Communications

31 Mar Social Distancing Blues? 4 Ways Businesses Can Continue to Engage with Audiences

Posted at 20:43h in Uncategorized

Social distancing and pressures to stay at home have already impacted businesses and communities nationally and globally. A recent Gallup survey shows that 72% of U.S. adults now say they are avoiding public places like stores and restaurants. And, an even larger percentage of Americans are avoiding...

14 Sep Ask “What If?” Before Your Next Annual Conference

Posted at 14:17h in Blogs, Health, Insights, Media Relations, News Articles, Social Media, Strategic Planning and Research

Are you expecting negative media attention at your annual medical meeting? Probably not. Unfortunately, adverse situations that cause bad press usually don’t come with a lot of warning. While worst-case scenarios may not always happen, being prepared by asking “what if” will enable you to act...

12 Sep Insights from Cause & CSR Industry Leaders

Posted at 11:25h in Blogs, Cause Marketing, Consumer Awareness Campaigns, Insights

14 Feb Social Priorities: How to Choose

Posted at 20:44h in Uncategorized

In 2018, more than 1 million new people joined social media every day, with at least 50 social media channels ready to engage these new users. While it may seem like these numbers signal endless opportunities for a company to connect with its audience, that might not be the reality....

28 Aug Food for Thought: Breakfast from Cafeteria to Classroom

Posted at 20:17h in Blogs, BRG Work, Insights, Public Relations, Wellness

This article was originally published in the PBS Teachers Lounge. To view the original post, click here.[vc_column_text] Finding Grants and Programs to Support a Breakfast Program [/vc_column_text][vc_column_text]As an elementary school teacher for almost 18 years, I know firsthand the impact that eating breakfast has on my students—hungry kids simply...

10 Aug 5 Strategies to Build Authenticity into Campaigns

Posted at 16:46h in Blogs, Consumer Awareness Campaigns, Insights, Public Relations, Strategic Planning and Research

While making an authentic connection with your audience is the desired outcome for most campaigns, all too often companies fall into the temptation of using an A-list celebrity, popular timing hook or trendy event. At the end of the day, this type of approach does...

01 Aug Taking Your Journal’s Content Beyond the Trades

Posted at 12:25h in Blogs, Insights, Media Relations, Public Relations, Research, Strategic Planning and Research

Medical journals not only keep doctors abreast of the latest data, they can also drive media coverage in health and medical trade publications. However, what many organizations that publish a journal don't realize, is that they could easily reframe their journal content to generate national...

31 Jul From the community: Giving Everyone a Voice

Posted at 16:31h in Blogs, BRG Work, Consumer Awareness Campaigns, Health, Insights

This article was originally published in the Chicago Tribune. To view the original post, click here.[vc_column_text] Kane County Accepting the Challenge to Give Everyone a Voice. (Posted by Dr. Garth Graham, Community Contributor) [/vc_column_text][vc_column_text] As a physician, I prescribe a well-balanced diet and regular exercise to my patients to prevent...

19 Apr 3 Tips to Make Your Call-to-Action User-Friendly

Posted at 09:11h in Blogs, Cause Marketing, Insights, Public Relations, Strategic Planning and Research

Donate now, share, volunteer, vote, sign here, snap a photo, pour a bucket of ice on your head, wear pink. As consumers, we have hundreds of cause campaigns telling us to do something at any given time. But have you noticed which campaign calls-to-action actually...

11 Jul From the community: Adaptive Sports are Warriors’ Road to Recovery

Posted at 16:10h in Blogs, Featured, Insights, News Articles

This article was originally published in The Chicago Tribune. To view the original post, click here.[vc_column_text]By Community Contributor Ken Fisher[/vc_column_text][vc_column_text]Those with friends or family who have served our country know that the worry, stress and pain does not always end once their loved one returns home. Many veterans...

Author: ironcore