Author: ironcore

18 Feb

Posted at 11:57h in Blogs, Cause Marketing, Consumer Awareness Campaigns, Insights, Media Relations, Public Relations, Strategic Planning and Research

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with...

18 Jan

Posted at 23:03h in Blogs, Insights

When it comes to health care, we’re constantly bombarded by clinical information and terminology like patient outcomes, efficacy and quality of life, which can make it easy to focus directly on data and lose sight of the human impact of medicine. Compelling research is an...

26 Jun

Posted at 12:28h in Awards, Blogs, Cause Marketing, Consumer Awareness Campaigns, Insights, Media Relations, Public Relations, Research, Results, Strategic Planning and Research

Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to ensure a successful campaign journey. Creating an effective campaign requires professional communicators to leave their hunches and guesswork at the...

10 Jan

Posted at 15:49h in Blogs, Health, Insights, Media Relations, Public Relations, Research, Strategic Planning and Research, Wellness

Reuters covers a study on coffee’s health benefits, Good Morning America features a new study on chronic fatigue, HealthDay jumps on new research about smart phone addiction. With every health impact study that gets the national spotlight, there are thousands more that don’t live much...

03 Oct

Posted at 12:38h in Blogs, Company News, Insights, Public Relations, Strategic Planning and Research, Trends

Insights from Washington Ideas 2017 [vc_column_text]What do a boutique fitness brand, a rapidly expanding pizza chain and a leading global pharmaceutical giant have in common? They’ve figured out how to hold our attention during a time when consumers have an unprecedented number of options at their...