ironcore - BRG Communications

17 Aug Achieving an Authentic Patient Dialogue

Posted at 17:20h in Consumer Awareness Campaigns, Digital and Interactive Media, Featured, Health, Insights, Media Relations, Public Relations, Strategic Planning and Research, Wellness

Placing the Patient at the Epicenter of Communications We attended the ExL 12th Annual Public Relations & Communications Summit, which brought together healthcare communicators from across the country. The agenda focused on the need for communications experts to address consumer expectations and engage in a responsible...

26 Jun Cause for a Celebration: Commemorating BRG’s 15th Anniversary

Posted at 06:47h in Blogs, Consumer Awareness Campaigns, Insights, Wellness

After much anticipation, we launched our campaign in honor of BRG Communications’ 15th year in business. The campaign, Cause for a Celebration, kicked off last Friday with BRG team members selecting local nonprofit organizations to compete to receive $15,000. As part of the campaign and BRG’s...

26 Jun No Celebrity? No Problem. 5 Successful Campaign Tactics

Posted at 06:43h in Blogs, Featured, Insights, Public Relations

Cause Marketing Forum hosted its annual conference in Chicago this month, bringing together organizations and people dedicated to living “at the intersection of purpose and profit.” Not only was the conference a great opportunity to connect people supporting relatable causes, we also got to hear...

26 Jun PHA Summit Builds a Healthier Future

Posted at 06:39h in Blogs, Featured, Insights

We attended the Partnership for a Healthier America (PHA) 2016 Summit last week, hearing about a number of healthy choice initiatives centered around making the healthy choice, an easy choice. Corporations, foundations and nonprofits alike joined the agenda, driving conversations around obesity, outdoor play and food...

06 Oct The Future of User-Generated Live Streaming for Marketers

Posted at 14:30h in Digital and Interactive Media, Insights, Trends

2015 may be the year that user-generated live streaming goes mainstream, but it certainly isn’t new: Chances are, you’ve watched a live user-generated broadcast as a consumer at some point on the Internet. Watching has a low barrier to entry. It’s less likely that you’ve created a...

21 Sep Featured Case Study: Globe-athon To End Women’s Cancers

Posted at 14:01h in BRG Work, Consumer Awareness Campaigns, Insights

For the last two years, we have been working with Globe-athon to End Women’s Cancers to build awareness of gynecologic cancers worldwide. Gynecologic cancers include cervical, ovarian, uterine, vaginal and vulvar cancer. Globe-athon is a privately funded grassroots movement of everyday people, patients, and medical professionals...

03 Sep 3 Ideas To Effectively Newsjack a Story

Posted at 20:22h in Insights, Public Relations

Newsjacking, or inserting your brand’s perspective into a piece of breaking news, is a tried and true communications tactic that has gained steam in the digital age. Corporate newsjacking has the potential to be great when… A brand shares its view at the right moment in the...

31 Aug 5 Key Places To Consider Reaching Your Target Audience: Patients

Posted at 13:05h in Blogs, Insights, Media Relations, Public Relations

To bring an audience to action, one of the steps along the way is to pinpoint where your target audience is conversing. No matter how great your message, or important your cause, action can’t happen if you’re educating an empty room. If your target audience...

Author: ironcore