12 Apr BRG Helps Walmart Kick Off “Fighting Hunger Together”
Right now, hunger in America is at an all time high. More than 49 million Americans don’t know where their next meal will come from. Worse, it’s spring. Springtime historically brings a decrease in food and charitable donations. On Monday, we helped Walmart launch their largest anti-hunger effort to date, Fighting Hunger Together.Walmart has teamed up with four of the nation’s largest food companies – General Mills, ConAgra Foods, Kraft Foods and Kellogg Company – to tackle the urgent need for food and funding during spring.
Fight hunger in-store and onlineWe believe awareness is achieved with simplicity. In that spirit, we worked with Walmart to refine strategies that would effectively rally the American public through easy in-store and online efforts between now and April 30.
- In store: Walmart customers are making a difference by buying select products from the participating brands. 42 million meals will be donated via in-store actions to Feeding America food banks and Action for Healthy Kids
- Online: Thousands have been logging onto Walmart’s Facebook page to vote for the communities hardest hit by unemployment that are eligible to receive $2 million in Walmart funding. (Go vote!)