05 Jan BRG Weighs In On The Social Media Battlefield
In less than a decade, more than half of U.S. Internet users have adopted social networking. People aren’t just using social media to talk to and collaborate with their peers. They are also using social media as a way to reach out to and speak with brands.
As companies add social media to their communications strategies, they often wonder who should own, or lead, social media campaigns. Is it inherently a Public Relations skill or does it fall under the Marketing umbrella?
BRG’s Social Media Director Jennifer Mitchell shared her take, including how Fight Club applies to social media, in the iMediaConnection article Social Media Battlefield, Marketing vs. PR. Check it out here: http://www.imediaconnection.com/content/30742.asp